[6] In July 2013, the company announced “Hyundai Card Chapter Two,” which allowed consumers to use their point mileage and cashback more freely if they met with a certain usage threshold.

They have since introduced partnerships with more than 11 brands including convenience store chain Emart, Hyundai Motor, eBay Korea, Costco, Korean Air, Starbucks, Naver and fashion commerce platform Musinsa.

[14] Then, in 2021, AlpInvest, Affinity Equity Partners and GIC all sold their stakes to Taiwan-based Fubon Financial, reportedly due to the sluggish progress of its initial public offering (IPO).

[19] The concert came just months after the Manchester Arena bombing, in which 22 fans died in a terrorist attack at one of her UK performances.

[20] In 2023, the card company organized a Bruno Mars concert in Seoul and received backlash from concertgoers for supposedly giving preferential treatment to celebrities.

[22] An apology was issued by Hyundai Card Vice Chairman, promising to "pay closer attention to these matters".

[23] The company also simplified its credit card portfolio by categorizing products into two in terms of the types of customer rewards ─ points and discounts.

[36][37] Hyundai Card deployed an AI-based digital service jointly developed with Personetics, an Israeli fintech company.

[40] Hyundai Card Music Library & Understage,[41] opened in May 2015, are located on the main street of Itaewon in Seoul.

[42] Hyundai Card Travel Library, opened in May 2014, is filled with 15,000 books and maps of 92 different cities in Cheongdam-dong in Seoul, Korea.

[43] In February 2013, Hyundai Card Design Library, located in Gahoe-dong, central Seoul, displays 18,000 design-related books that have been published at home and abroad.

[45] Hyundai Card Cooking Library is a space that captures knowledge, culture, and lifestyle allowing everyone to experience culinary charm.

[46] Hyundai Card Art Library, which opened in August 2022, is located on the main street of Itaewon in Seoul.

[52] Dream Realization Project has helped mom and pop store owners to give a boost to their operation by adopting design factors.

A total of 10 stores ranging from grocery, bistro, beauty shop, delicatessen and others have been provided with management consulting, interior redesigning and others to change their operations.