During the entry of Hyundai in 1996, there were only five major automobile manufacturers in India, i.e. Maruti, Hindustan, Premier, Tata and Mahindra.

[5] HMC has set up a research and development facility (Hyundai Motor India Engineering – HMIE) in the cyber city of Hyderabad.

[7] In August 2018, Rakesh Srivastava, Director of Sales and Marketing at Hyundai India, resigned from his position after serving for six years.

[citation needed] In 2019, Hyundai Motor Company invested around 1.1 trillion KRW in an additional EV production line and began manufacturing Kona Electric.

HMIL established HMIE in November 2006 and contributed to the development of Hyundai Motors' popular new models for the Indian market starting with the Eon and followed now by the "i" series, and also in SUV segments like the Creta.

Hyundai Motors' other overseas R&D centres are located in the United States, Germany, Japan, Korea, and China.

The India centre located at Faridabad, Haryana will conduct durability studies of existing models and benchmark parts and systems for constant improvement.

The key activity of the centre is to "contribute in new car development from pilot stage to create quality product with zero defect".

The centre will also be responsible for ensuring "top level safety quality" through proactive customer oriented management system and understanding feedback from them to eliminate potential risks.

The centre also has an objective to study market conditions and other Asia Pacific regions to develop new cars and adapt strategies for continuous product quality improvement.

[13] The carmaker got Shah Rukh Khan on board as its brand ambassador for the Hyundai Xcent, the company's recently launched sub-compact sedan in India.

[citation needed] In 2010 Khan won the "Brand Ambassador of the Year" for Hyundai i10 at NDTV Profit Car and Bike Awards.

Selected artists will get an opportunity to exchange ideas, complete an art project and be mentored by key industry people.