In 2015, its customer racing division was established to provide competition machinery and services in the R5 rallying and TCR touring car motorsport categories.

In 2024, the team announced its intention to enter the FIA World Endurance Championship (WEC) through the LMDh program using the Genesis brand.

[2][3][4] In September 2003, after a season hampered by budget constraints, Hyundai withdrew from the WRC, severing the partnership with MSD whilst vowing to return with an in-house operation based in Germany for 2006.

[5][6] Nine years later at the 2012 Paris Motor Show, Hyundai announced it would be returning to the WRC in 2014 using the i20 model built to World Rally Car specifications.

[1] In 2022, with another new set of regulations, the hybrid i20 N Rally1 was launched after a delayed and interrupted development, caused by internal turmoil and the departure of the team principal Andrea Adamo.

Other drivers have included Hayden Paddon, Kevin Abbring, Andreas Mikkelsen, Sébastien Loeb, Craig Breen, Ott Tänak, Oliver Solberg, Esapekka Lappi and Adrien Fourmaux.

[15] Pierre-Louis Loubet, Ole Cristian Veiby, Oliver Solberg, Nils Solans and Ken Block have all driven the World Rally Car on behalf of independent team, 2C Compétition.

Reigning drivers’ champion Tarquini and teammate Michelisz returned to compete with BRC Hyundai N Squadra Corse team.

[20][21] On 12 September 2024, Hyundai Motorsport announced that it will enter the FIA World Endurance Championship (WEC) through the LMDh program using the Genesis brand.