It was released as the lead single of their fourth EP What Everyone's Thinking via the band's label AJR Productions on March 24, 2016.

After the success of their single "I'm Ready" and their debut studio album Living Room (2015), AJR received various fan questions about being famous.

[citation needed] The song utilizes elements of jazz while maintaining the band's standard indie pop sound.

[7] Another video for "I'm Not Famous" featuring Legendary Shots was released on September 6, 2016, with the band performing in front of various stunts.

[4] It received higher commercial performance after the band released "Weak", with the success of the single echoing onto "I'm Not Famous".