The first teaser trailer, featuring hosts Julia Morris and Robert Irwin in a period resort themed promo, was released on 12 November 2024.
[2] On 15 January 2025, the first contestant was revealed, prior to the premiere of the first episode, to be television personality Matty Johnson.
[4] On 18 January, two-time Big Brother winner Reggie Sorensen was the second celebrity to be revealed as a contestant.
[5] On 19 January 2025, prior to the premiere, two more celebrities were revealed as former NRL player Sam Thaiday and comedian Dave Hughes.
In episode 9, Reggie and Sam were given a secret mission to make each of their campmates say the word "fresh".