I'm a PC

"I'm a PC" (also known as Pride) is a television advertising campaign created for Microsoft by ad agency Crispin Porter + Bogusky (CPB).

The $300 million advertising campaign was designed to challenge Apple's Get a Mac campaign, in which a Microsoft Windows PC is personified as an uninteresting office employee overly concerned with work, by showing everyday people to be PC users, thus breaking the perceived stereotype depicted in the Get a Mac commercials.

[4] The ad series features prominent and popular individuals saying "I'm a PC" and has appearances by common international users as well as personalities such as writer Deepak Chopra, mixed martial artist Rashad Evans, actress Eva Longoria, photographer Geoff Green and singer Pharrell Williams.

The campaign was created by the CPB advertising agency and exhibited normal PC users to be found everywhere.

[7] Touting the then-upcoming Windows 7 as Microsoft's best ever operating system, Steve Ballmer said during his CES 2009 presentation "That's why we say, 'I'm a PC and proud of it'!".

Sean Siler, a Microsoft employee featured in the ad campaign resembles John Hodgman 's "PC" character in Apple's ads
An unidentified woman revealing herself as a PC user while underwater in a shark cage