Iñaki Ereño (Melilla, 16 February 1964) is the CEO of Bupa, the international healthcare company headquartered in the United Kingdom.

He was responsible for the digital transformation of Sanitas and the international expansion of Bupa’s businesses in Europe and Latin America.

[2] A graduate in Law from ICADE (Universidad Pontificia Comillas), he completed his training with a Master's in Business Administration (MBA) from IESE and an Advanced Management Programme from the Wharton School (University of Pennsylvania).

In 2003, he was the Marketing Services Director of Páginas Amarillas when it was a subsidiary of Telefónica de España (part of the Telefonica Group).

His stated purpose as CEO was: “the digitalisation of the company and its services as the key to making patients' lives easier, as well as providing the medicine of the future”.