SRAM LLC is a privately owned bicycle component manufacturer based in Chicago, Illinois, United States, founded in 1987.

[2] The company produces a range of cycling components, including Grip Shift, and separate gravel, road, and mountain drivetrains from 7 to 13 speed.

SRAM developed the Eagle line of mountain bike specific drivetrain components intended to improve shifting performance.

As a result of this lawsuit, all Shimano competitors won the right to compete in the lucrative OEM bicycle component arena.

SRAM now incorporates the former bicycle divisions of Fichtel & Sachs, Sachs-Huret, and acquired component makers RockShox, Avid, Truvativ, Zipp, and QUARQ.

[7] This acquisition provided SRAM with a group of metallurgists and engineers as well as a chain and internally geared hub production line.

Made from forged aluminum, the introduction of SRAM's first high-end derailleur marked a turning point for the company's mountain bike shifting groups.

Avid produced popular hydraulic disc brakes and gave SRAM one more means to compete with Shimano.

Later that same year, SRAM purchased Truvativ, a crank, bottom bracket, and chainring manufacturer based out of San Luis Obispo, California.

The rear derailleur for the groupset uses a parallelogram that moves only laterally, known as X-Horizon, which is intended to improve shifting precision and chain retention.

The same year the company also developed a lower price point 1x11 road groupset option with similar features, Rival 1.

[17] The company announced a hydraulic disc brake version of its wireless road group called SRAM RED eTap HRD in May 2016.

For the new mountain bike groups, in addition to their wireless electronic operation, they can also connect with sister brand RockShox’ Reverb AXS dropper post.

SRAM's AXS app makes this possible by enabling users to reassign button functions between the Reverb seat post and the XX1 or X01 derailleur controller.

In February 2021, SRAM announced the acquisition of the entire range of road and mountain pedals, cleats, and all related patents of TIME Sport from Rossignol Group.

Their road and MTB pedals have been ridden to victory by many professionals, including Julien Absalon (FRA), Greg LeMond (USA), Tom Boonen (BEL), Anna van der Breggen (NED), and Miguel Indurain (ESP).

[25] As a title sponsor for the Sea Otter Classic in Monterey, California for roughly a decade, SRAM provides neutral race support for entrants and hosts large product display and technical service tents in the event's expo area.

[27] On October 17, 2022 it was announced that SRAM was named an official supplier of the New York Yacht Club American Magic racing team in their bid to win the 37th America's Cup.

[29] Today SRAM sponsors a number of top triathletes including Ironman World Champ, Jan Frodeno.

Other notable athletes sponsored by SRAM include Sebastien Kienle, Javier Gomez, Mirinda Carfrae, Alistair and Jonathan Brownlee, Caroline Steffen, Jordan Rapp, and Non Stanford.

Products and technologies that reflect that commitment to the broad range of female riders’ needs include shifter Reach Adjust, Quarq cranksets available in down to 162.5 mm lengths, and 36 cm wide Zipp handlebars.

Companies SRAM has purchased and converted into marque brands include Rockshox, Zipp, Avid, Truvativ, Quarq and TIME.

In 2017, SRAM announced it would end production of its internal gear hubs due to declining sales, a lack of interest on the part of its suppliers, and competition from e-bikes.

As with RockShox, Avid's product development continued in Colorado Springs while marketing and sales divisions were moved to Chicago.

[37][11] On November 6, 2007, SRAM acquired Zipp Speed Weaponry, a company designing and manufacturing carbon wheelsets for use on road racing bicycles, as well as other high-end components such as cranksets, handlebars, stems and wheels.