The company published one comic book with original material: Marty Mouse #1 (1958), featuring funny animal stories by Vincent Fago, among others.

[4] Some I.W./Super Comics titles used original cover art: illustrators included Jack Abel, Ross Andru, Sol Brodsky, Carl Burgos, Mike Esposito, and John Severin, with lettering by Ben Oda.

Comics historian Don Markstein explained the company's methods: Waldman was able to sell them cheaply because in many cases, he was able to supply the letterpress plates they were printed from, and thus avoid paying for new ones.

How a man who gives little evidence of being interested in comics before emerging as an extremely low-end publisher, came to have such production materials is simply that he bought out defunct publishers' storage facilities, purchasing physical materials only and ignoring intellectual property rights.

In many cases, he dealt with Eastern Color Printing, which did most of America's comics, for materials their publishers had left behind when they went out of business.

Waldman would later be involved with the short-lived black-and-white comics magazines publisher Skywald Publications in the 1970s.