The protagonist, rancher Steve Adams, became the Comanche Indian, the Straight Arrow, when bad people or other dangers threatened.

[2] A review in the trade publication Variety noted that a distinguishing aspect of the program was its effort "to point up the positive role of the Indian in developing the West.

Gardner Fox and Ray Krank wrote the strip, with art by Joe Certa (pencils) and John Belfi (inks).

[9] There were also Straight Arrow collectible cards of Indian crafts inserted in the boxes of Nabisco Shredded Wheat cereal.

[10] In 2019, the rights of the Straight Arrow character including the trademarks[11] were transferred to Education Is Our Buffalo Community Centre, a Canadian based Indigenous organization.