[3] In 1999 a new R&D company; a joint venture between Nielsen and Bang & Olufsen was formed, with the aim of designing integrated amplifiers components of powers up to 1000W as a discrete electronic device.

In 2003 the ICEpower ASP product range was launched, and the company began a partnership with Samsung Telecommunications for the development of a dedicated amplifier for mobile phones.

One of the first strategic moves of ICEpower in 2016 was to acquire Audio Bricks (Sweden) and its holding company, thereby also getting access to fundamentals from Anaview – a former competitor founded by Patrik Boström.

During the first decade of the 2000s the company entered the mass market of consumer electronics – with ~40% of Samsung mobile phones using its intellectual property and over 100 million channels of amplification[5] shipped.

[6] The company produces a standard product range, as well as undertaking custom design work and licensing its intellectual property to mass-market manufacturers.