[2] The "i" logo of iCar was designed by Cao Xue, the creator of the panda mascot of the 2022 Winter Olympics in Beijing.

The brand plans to market four product series covering MPV, SUVs, and sports cars.

The V23 is the first model jointly developed by Chery and Zhimi Technology, and was officially unveiled on April 12, 2024, and launched in the second half of 2024.

Zhimi Technology's car manufacturing division started as early as the end of 2021, with the V23 being its first project.

Originally developed independently to be part of Zhimi's product lines and earliest vehicle product, the V23 project and Zhimi Technology's car manufacturing division and assets was later bought by Chery and merged with the existing iCar brand in 2024.