IKEA Catalogue

Readers have found all kinds of strange tidbits, including mysterious cat pictures, apparent Mickey Mouse references and weird books wedged into the many shelves that clutter the catalogues.

[4] The company began experimenting with computer-generated imagery in 2005 by placing a single computer-rendered image of a wooden chair in the 2006 edition of the catalogue.

"X-ray" views through furniture compartments, videos, how-to guides and other interactive content could be accessed by scanning a symbol on the catalogue with a mobile device.

[11] The 2014 catalogue contains an augmented reality app that projects an item into a real-time photograph image of the user's room.

The augmented reality app also provides an indication of the scale of IKEA objects in relation to the user's living environment.

[12] In 2009, IKEA changed the typeface used in its catalogue from Futura to Verdana, expressing a desire to unify its branding between print and web media.

[16] In 2019, the company switched from Verdana to IKEA Noto Sans as its official corporate typeface, including its catalogue.