In December 2013, the toy became a symbol of opposition to the Hong Kong government, after an incident during a town hall event where a Lufsig was thrown by a protester at Leung Chun-ying, the Chief Executive, who had been nicknamed "the wolf" by his critics.
Following the incident, Lufsig experienced a surge in popularity, selling out at IKEA stores in Hong Kong, as well as in several outlets in mainland China.
[2][4] The product was sold as "Lufsig" in Hong Kong and Taiwan, but was named "路姆西" (pinyin: Lù mǔ xi) within Mainland China.
In China, buyers flipped Lufsig dolls for a quick profit, with some Taobao sellers selling the toy for CN¥ 188, up from the official price of CN¥ 59 in Chinese IKEA stores.
[2][13][17][18] On 11 December 2013, Leung posted a picture of himself with a Lufsig he bought as a Christmas present for his daughter, and praised the "creativity" of Hong Kong people.