[citation needed] Typically MEGA shopping centre has more than 70% foreign retailers including western brands such as GAP, Banana Republic, Tommy Hilfiger, Starbucks, Victoria's Secret Beauty & Accessories, Steve Madden, Zara, H&M, Marks & Spencer, Next, Karen Millen, Accessorize, Under Armour, Urban Outfitters, Lacoste, Forever 21 and many more.

[citation needed] In 2015, 90 brands chose MEGA as a partner to launch and develop business in Russia including DeFacto, Pimkie, Wrangler, Converse and Popbar.

Also in 2015, a number of Russian and international brands grew their presence in MEGA shopping centers such as L'Etoile, TVOE, Carlo Pazolini, Mango, Colins, Finn Flare, Adidas, KFC, McDonald's, Detsky Mir, Econika, Calvin Klein Jeans, Triumph, Karen Millen, Calvin Klein, Nike, Topshop, IKEA, River Island, Stockmann, Puma, O'STIN, Mothercare, BHS, ELC, Hamleys, Chicco, Hollister, Burger King, Furla, Nine West, Xiaomi, Reebok, Ecco, Samsung, Zolla, The Body Shop, Sinsay, Megafon, Beeline, DNS, Kari, MTS, New Look, Sephora, Adidas Originals, Guess, Debenhams United Colors Of Benetton Massimo Dutti Sunlight Sela C&A and other brands presented renewed store concepts.

[citation needed] In 2014, the company announced plans for the food courts renovations and a new concept launch for cafes and restaurants in MEGAs.

[citation needed] Within the renewed format, cafes and restaurants are united in one space with a sitting area and leisure and entertainment zones.