[1] SO.HO, a social launcher developed by Inq, was also warmly received with press positioning it as an alternative to Facebook Home.

[2] Prior to focusing on software, Inq released a series of "social mobiles" for which they were awarded "Best Newcomer" and "Best Handset" at the GSMA in 2009.

The company was founded in 2007 by Ken Johnstone (Inq's current CEO), Frank Meehan and Jeff Taylor.

"[13] Unlike Flipboard, the makers of MATERIAL claim it will "evolve with you", learning what you like and recognising when your interests change [14] The mobile launcher, SO.HO was launched by Inq for Android devices in 2013 The interface was designed by Chris Kelly.

[18] However more recent updates to the app have added in bespoke social media feeds that mix content from multiple networks in one view.

The SO.HO feed is described by Ina as "a place where you can see the latest videos, pictures and links shared from all your friends across Facebook, Twitter and Instagram.

"[19] whilst the "Hashtag feed" shows users "the conversations happening right now across Facebook, Twitter and Instagram about that subject".

[19] When it was founded in 2007, Inq's business model focused on creating affordable, mid-range smartphones which deeply integrated social networking and a range of usability features.

Inq phones were sold in Canada, India, Singapore, UK, Austria, Australia, Hong Kong, Ireland, Italy and Sweden.

[21][22] In January 2013 Inq announced that they would no longer manufacture handsets but would focus exclusively on producing social software.

In September 2009 Inq publicly stated that the company would build phones based on the Android mobile operating system, and claims they will be ready in early 2011.

The mobile has more integration to Facebook than the previous phones, with direct access from the homescreen to popular aspects like Chat and Places.

The judges highlighted the handset's affordability, deep integration of social networks and ease of use in their winner's announcement.

In January 2013 Inq announced that they would be focusing exclusively on producing social software moving forward and would no longer be involved in the manufacture or distribution of handsets.

The brief foray into devices with the INQ Cloud Touch back in 2011 very much centred on a granular integration of services like Facebook, helping important content rise to the surface.

The launch of Material for iPhone was covered by many key press titles including Engagdet, TechCrunch and Venturebeat.