[2][3] On its website, the organisation describes itself as a "social movement" for raising awareness and campaigning for causes that concern the British Hindu and Indian (BHI) communities in Britain.
[7][8] Rutgers University's Network Contagion Research Institute, which studied the cyber-swarming during the unrest, treated INSIGHT UK's twitter handle as a "Hindu Twittersphere user",[9] while another report by Centre for Democracy, Pluralism and Human Rights, cited some of its tweets in its evidence.
[10] In 2023, INSIGHT UK campaigned against the use of an Indian goddess on the label of a French beer, calling it highly insensitive and disrespectful.
[11] In September, it published a minute-long video of a Ganesh Chaturthi event in Leicester, where it accused the police of using excessive force.
[18] Scroll.in stated that the organisation's reporting on the 2022 Leicester unrest for OpIndia fanned the flames, and found that it had persuded some Hindus to boycott the SOAS inquiry in the violence, ultimately characterising the organisation as part of an increase in Hindutva influence in British politics despite the diversity of opinion among British Hindus.