They used proprietary distribution systems and focused on analytics and reporting technologies,[1][2][3] as well as their own platform that artists and labels used to manage business.

[11] The deal added 200 labels to the Ingrooves roster, and expanded its services to include physical distribution of recordings.

[6] The deal also allowed Ingrooves to use Universal’s local sales forces in selling products in retail stores.

[15][16][17][18] Ingrooves expanded globally by partnering with independent labels and artists in countries worldwide, including Australia’s OneLove in 2017[19] and Latin America’s Talento Uno in 2018.

[28] Under a deal with parent company Universal Music Group, Ingrooves became the distributor for K-pop band BTS in 2021.