[1] They adopted the "Absolutely No Nutritional Value" slogan and included large items in stock.
[1] In 2019, IT'SUGAR opened its largest store at American Dream in East Rutherford, New Jersey.
[4] In 2020, the company filed for Chapter 11 bankruptcy due to multiple factors including lack of ingredients from its providers and brands featured, low sales, and the COVID-19 pandemic but they shortly emerged.
[8] Later the first Canada location was opened, as a "candy department store" in the West Edmonton Mall.
[10][11][12] With the company's largest location in the American Dream, IT'SUGAR partnered with Mondelez International to open an in-store café on the third floor, named Oreo TWISTiD.