ITV Day was a programming block that broadcast on ITV1 from 9.25 am until 6.00 pm on weekdays and launched on 11 April 2005.

The package was based around a logo and colour scheme that delineated the ITV Day branding from the rest of ITV1.

The scheme of yellow, orange and red represented the colour of and warmth of the sun.

The people featured in the idents were shot in the blue screen studio, while the backgrounds and some foreground elements were created in 3D.

UTV also used the same presentation during the day, albeit replacing the "ITV" logo with their own.