Matt Smith, Tony Dorigo, Russell Osman, Bob Wilson, John Hendrie, Garry Nelson, Guy Havord, Guy Mowbray, Peter Drury, Jon Champion, David Fairclough, Paul Walsh, Jim Beglin, Simon Hill, Peter Stevenson, Carrie Frais, Lisa Rogers and Dave Beckett presented and commentated for the channel.

The Football League refused to accept a £130m pay cut in its £315m deal with the network, and would soon cause ITV Digital itself to be placed into administration on 27 March 2002.

The collapse caused severe financial difficulties for lower-division football clubs who had budgeted for large incomes from the television contract.

[9] On 1 August 2002 the Football League sued ITV Digital's parent companies, Carlton and Granada, claiming that the firms had breached their contract in failing to deliver the guaranteed income.

The League then filed a negligence claim against its lawyers for failing to press for a written guarantee at the time of the deal with ITV Digital.

However, other sports did receive some coverage, including ATP Masters Series tennis, snooker,[11] British basketball and boxing from the United States.