[1] In addition to ivillage.com, the company operated iVillage UK, Astrology.com, GardenWeb, and the NBC Digital Health Network.

The company was established in Silicon Alley in New York City in 1995 by Candice Carpenter, Nancy Evans, and Robert Levitan.

"[1] When iVillage launched, it demanded high prices for channel and content area sponsorships,[3] and the first four sponsors were Polaroid, Nissan, Toyota and MGM.

[4] iVillage pioneered a new model for online advertising where it worked with advertisers to create custom content that was relevant and useful for the community,[4] but got into trouble when its free site hosting platform was used to harvest keywords and show competitors' ads on commercial sites, while denying this activity when merchants discovered it.

iVillage was also caught inserting derogatory terms into the URLs of discussion boards and other user-generated content.

[9] In July 2008, the company entered into a partnership with BlogHer, an online news, entertainment and information network for women.

The series never extended beyond the 9 NBC Owned Television Stations, and went through two different iterations before ending after 15 months, airing between December 4, 2006, and March 28, 2008.