"I Think I Like It" samples the song "In the Heat of a Disco Night" by Arabesque and features lead vocals by Heike Rimbeau.

[4] It is presented in a television shopping channel-style with two saleswomen advertising various mundane and/or useless products.

The video ends with one of the women being given a 'makeover', only to find she now looks hideous.

She fights with her co-saleswoman as the screen continues to show advertisements, before cutting to a technical difficulties image.

The music video stars prominent UK beauty expert Melissa Hartzel.