These channels typically feature live presentations and product demonstrations, with on-air hosts and spokespeople delivering a sales pitch.
Shopping channels may focus on mainstream merchandise such as clothing, consumer electronics, and household goods, or on more niche categories like collectibles, high-end fashion, and jewelry.
The term may also refer to channels that exclusively broadcast direct-response advertising and infomercial content.
[1][2] Another competitor, the Shop at Home Network, had its assets sold by Scripps to Jewelry Television (JTV) in 2006, which merged its operations with JTV and aired Shop at Home as a block during prime time and late-night hours.
[3] ShopHQ, another U.S.-based shopping network, was at one point partly owned by NBCUniversal and co-branded as "ShopNBC."