[1] Gadlin first came up with the idea as a joke,[2] with the goal of seeing if he could construct a successful business using only a widget.

[3] The business started in 2011, and originally, its website consisted of only an embedded YouTube video and a PayPal button.

[3] The business became well known after Gadlin appeared on Shark Tank (season three, episode two) to promote it, and, on the show, persuaded Mark Cuban to invest $25,000 in the idea.

[1] Gadlin stopped accepting orders for the company in January 2015, saying that “The project has run its course.”[4] As of November 2015, Gadlin was accepting orders for custom drawings for $29.99.

[5] After a yearlong shutdown, Gadlin resurrected the business in 2019, shifting to producing drawings on an iPad Pro using an Apple Pencil; previously, drawings were made with Sharpie markers on paper and scanned.