icebox Animation was an animation company founded in 1999 by Jonathan Collier, Howard Gordon, Rob LaZebnik, Scott Rupp, Tal Vigderson,[1] The founders stated that the company was created to capitalize on the inherent "freedom of the medium" which they felt stifled creativity of writers due to the confining restrictions of the studio system and traditional media.
Many of the founders such as Rob LaZebnik and Jonathan Collier have written and continue to contribute to and write for shows as The Simpsons in traditional media.
The original Icebox.com shut down in February 2001 after the company failed to secure additional operating capital.
Later in 2001, the site was re-established as Icebox 2.0, LLC after several company founders bought the assets of the failed original venture, including the icebox.com domain name.
The pay-per-view feature has since been removed, although many episodes of Mr. Wong Senior House and Twisted are not viewable on the site, instead Mr.Wong only available for purchase on DVD.