[3] It mainly sells frozen foods, including prepared meals and vegetables, alongside non-frozen grocery items such as produce, meat, dairy and dry goods.

[7] In 1993, the firm took over the food halls of the Littlewoods department store and also acquired the French Au Gel chain.

[citation needed] In 2012 the stake was purchased by a consortium including Malcolm Walker and Graham Kirkham.

After Walker's return to the company, Iceland Foods reduced the workforce at the Deeside head office by 500, with approximately 300 jobs moved as a result of relocation of a distribution warehouse to Warrington.

[21] In 2013, two labs, one in Ireland and another in Germany, on behalf of the Irish state agency FSAI, identified 0.1% equine DNA in some Iceland Foods products.

Malcolm Walker caused controversy when on a BBC Panorama programme (18 February 2013) he was asked why the products had passed British tests but failed the Irish ones.

The company has a strategic alliance with The Range, where Iceland's food offer has been introduced to nine of the home and garden retailer's stores.

In 2019 it also expanded its warehousing locations, adding five multi-temperature regional distribution centres at Livingston, Warrington, Deeside, Enfield and Swindon.

[28] In November 2016, the Icelandic government filed a legal challenge at the European Union Intellectual Property Office (EUIPO) to have the company's trademark invalidated "on the basis that the term 'Iceland' is exceptionally broad and ambiguous in definition, often rendering the country's firms unable to describe their products as Icelandic".

When a customer spends £25 or more whilst shopping in-store, they have the option of free next-day home delivery, choosing from available timeslots.

[32] In 2014, Iceland launched The Food Warehouse,[33] a brand name used for their superstores, which are typically sited in retail parks.

[42] In June 2023, Metron Stores,[43] trading as Iceland, was ordered to recall all imported meat products by the Food Safety Authority of Ireland, due to traceability concerns.

[47] Iceland Foods also operates stores in Spain and Portugal (countries with substantial British communities), in conjunction with Spanish-based retailer Overseas.

Initially, in 1998, this was for the supply only of Iceland Foods-branded products to supermarkets, but in 2015 the operation opened stores in Birkirkara, followed by Mosta, Qawra and Marsascala in 2018.

Katona was dropped as the face of Iceland Foods in 2009 after a tabloid newspaper published pictures allegedly showing her taking cocaine.

[53] She was succeeded by Coleen Nolan, Ellie Taylor,[54] Stacey Solomon and Jason Donovan, who has also frequently appeared in the company's Christmas advertisement campaigns.

The campaign was launched so quickly after the takeover that they had no time to convert all Bejam stores to the "Iceland" fascia.

[60][61] In November 2018, Iceland Foods submitted a version of an animated short starring a fictional orangutan named Rang-tan (originally released by Greenpeace[62]) to Clearcast, but the submission was denied.

[63] Iceland Foods originally planned to utilise the short as the television advertisement that Christmas season, as an extension of their earlier palm oil reduction campaign.