It was the second single released from their sixth studio album, Liebe ist für alle da (2009), on 5 February 2010.

Because of this, Liebe ist für alle da was placed on the "index" maintained by the German BPjM, leading to a forced censored re-release of the album.

It was directed by Jonas Åkerlund and shows the band performing the song with equipment that has black and gray colors.

[3] At the climax of the video, the stage around Flake fills with electricity, resulting in the band members exploding at the last note.

Lindemann proceeds to stand on a platform that raises him high above the bathtub, from which he pours a large amount of sparks from a milk can into the bath below.