[1] The origins of the campaign can be traced back to the TV appearance by businesswoman Aileen O'Toole on a special edition of the current affairs programme Prime Time on RTÉ about the state of the Irish economy in January 2009.

In response to her appearance, Prime Time did a follow-up programme on 5 March 2009, on which she launched the Ideas Campaign.

The Taoiseach, Brian Cowen, issued a statement on 8 March 2009 that he would ensure that the report will be "fast-tracked to the Cabinet sub-committee on Economic Renewal for assessment and implementation, where appropriate".

[4] On Tuesday 21 July 2009 the Irish Government announced its response to the Ideas Campaign.

A total of 17 of the 44 ideas included in the campaign’s Action Plan, in areas such as active citizenship, the knowledge economy, tourism and government finances, are to be implemented on the recommendation of the Cabinet Committee on Economic Renewal.