Aileen O’Toole is a former Irish journalist, notable as a co-founder of The Sunday Business Post, and an online communication consultant.
[3] In 2001, O'Toole co-founded an online communications and marketing consultancy, AMAS Ltd. with Maeve Kneafsey, the former CEO of one of Ireland's most active magazine publishers, Mike Hogan's Hoson Group.
[4] After buying out Kneafsey, O'Toole continued AMAS[5] which provides strategic advice to private and public organisations on their online channels.
O'Toole has led a series of significant strategy projects for clients such as the Bank of Ireland Group and Diageo,[1] the National Consumer Agency, Forfás, Aer Lingus and a number of Irish-based multinationals.
[9] In March 2009, following an appearance on RTÉ's Prime Time current affairs programme about the state of the Irish economy, she launched the Ideas Campaign.