Rama Rao has produced several notable films, including Abhilasha (1983), Challenge (1984), Rakshasudu (1986), Chanti (1992), Matru Devo Bhava (1993), Criminal (1994), Vasu (2002), and Bujjigadu (2008).
[7] In 1973, Rama Rao founded Creative Commercials as a radio advertising company with the help of his friends like Vadde Ramesh.
The company initially focused on radio campaigns and quickly became successful, handling notable films such as Alluri Seetharama Raju (1974), Jeevana Jyothi (1975), Muthyala Muggu (1975), and Vetagadu (1979).
[7] An avid reader, Rama Rao was deeply influenced by Telugu literature, particularly the works of Yandamuri Veerendranath.
This marked Rama Rao's debut as a film producer, and Abhilasha was released in March 1983, becoming a major commercial success.
While working on the film Marana Mrudangam, Rama Rao coined the title "Mega Star" for Chiranjeevi, which became synonymous with the actor's persona.