[3] The site serves as a digital hosting and distribution platform for Western, Asian regional and local TV shows and films obtained through partnerships with over 150 studios and content distributors globally.

The company set out to address a certain set of conditions, which tend to exist universally across emerging markets – prevalence of piracy, inconsistent infrastructure, inconsistent quality and distribution of internet connectivity, expensive and limited mobile data, low paid television penetration, low credit-card penetration and a lack of familiarity with online payment options – through technology and commercial partnerships.

[8] The company launched its service in Malaysia and the Philippines one month later,[9] where they also announced the formation of its advisory board, composed of Hollywood business and creative leaders.

[19] That same month the company announced a joint venture with Zain, leading telecommunications group in the Middle East and Africa, establishing Iflix Arabia.

[26] Iflix exited Sub-Saharan Africa in December 2018 and sold their stake in the joint-venture to Econet Media to focus on their Asian markets.

[33][34] In March 2017, former VP, Global Television at Netflix Sean Carey was appointed the new Chief Content Officer, in place of James Bridges.

[37] In March 2018, Iflix appointed digital media trailblazer Craig Galvin to become the head of the company's creative production business for short-form video content, Studio2:15.

[40] The company says it is an alternative that is better, safer and more convenient than piracy, and that it further respects local cultural and religious standards and preferences in each market with a strategy to build and support the industry ecosystem, to generate jobs in the creative field.

Iflix works with selected studios and telecommunications companies both regionally and worldwide, having partnerships with PLDT Group for commercial distribution[43] and the landmark content partnerships with a number of Hollywood's studios; including The Walt Disney Company,[44] Metro-Goldwyn-Mayer (MGM),[45] Paramount Pictures,[46] Warner Bros,[47] Fox,[47] and Starz.

MGM's chairman and chief executive officer Gary Barber sits on iflix's advisory board and the companies' extensive multi-year content licensing partnership.

In September 2017, iflix entered Bangladeshi market through the partnership with the third leading telecommunication service provider of the country, Robi.

In July 2015, Malaysian actress Maya Karin and TV host Sazzy Falak joined Iflix as ambassadors and shareholders.

[60] Thai celebrities; including actresses 'Jieb' Sopidnapa Chumpanee and 'Aom' Phiyada Akkraseranee, 'Jeab' Lalana Kongtoranin, Note Panayanggool and 'Paule' Ponphan Sittinawawit also joined the company as both investors and advisors in the curation of new content for online viewers.

The ZSports launch coincides with the NCAA Division I Basketball Championships, also known as March Madness, where 68 American collegiate teams will compete in a single-elimination tournament over three weeks to become national champion.

[74] In August 2016, Iflix launched its 'Playlists' feature, consisting of curated playlists of film productions from over 150 celebrities in the Southeast Asia, as well as 'Collections' based on moods and popular themes.

Notable celebrities on 'Playlists' include Afdlin Shauki, Amber Chia, Ashraf Sinclair, Michelle Ziudith and 'Ploy' Ployphan Taveerat.

The VIP tier is a subscription-only service which includes premium access to hundreds of movies and TV shows from local and international countries.