[13] Her writing covers racism, misogynoir, intersectionality, online harassment, the Black Lives Matter movement, economics, parenting, feminism, and social justice.

[10][14] She gained prominence for articles critiquing race and the invisibility of women's voices, like her April 2017 interview with Rachel Dolezal, published in The Stranger.

[19] Fearful for her son as well as her younger brother, a musician then traveling on tour, Oluo began sharing long-held concerns via a blog she had previously devoted to food writing.

[20] She has described these initial forays as a significant influence on her writing style, as she hoped that sharing personal stories would be a way to connect to and activate her predominantly white community in Seattle.

[24][15][19][25] Her writing covers topics like misogynoir, intersectionality, online harassment, the Black Lives Matter movement, race, economics, parenting, feminism and social justice.

[10][14] She is known for critiques of race and the erasure of black women's voices in the United States, as exemplified in Oluo's April 2017 interview of Rachel Dolezal, published in The Stranger.

Specifically she said that the editors "want a piece that says that you don't believe in due process and that if a few innocent men lose their jobs it's worth it to protect women."

[30] Oluo had said that such apparent concern for due process was intended to, "stop women from coming forward before too many men are held accountable for their actions".

[38][39][40][41][28][42] In its "New & Noteworthy" column, The New York Times described the book as "tak[ing] on the thorniest questions surrounding race, from police brutality to who can use the 'N' word.

[45] Harper's Bazaar also named it to a list of 10 best new books of 2018, saying "Oluo crafts a straightforward guidebook to the nuances of conversations surrounding race in America.

[50][51] Oluo was interviewed in the 2016 documentary short Oh, I Get It included in the Slamdance, Seattle Lesbian & Gay Film Festival, and others, about her experiences as a queer stand-up comedian.