Its initial focus on digital printing was retooled by 1994 to become an early provider of web services, a move that attracted some big-name companies, including 3M, Target Corp, Pillsbury, and General Mills.
As a private company, Imaginet, LLC flourished in 1999 and 2000, rapidly growing into a regional leader in eServices.
The focus of the business was the delivery of web applications that provided personalized and relevant communication to their audiences.
Customers included the St. Paul Companies, RBC Dain Rauscher, Cargill, Goodyear, Medtronic, United Health, Lawson Software, Express-Scripts, and Thomson West.
The business was sold once again in the final days of 2000 to WPP Group, where it became a part of J. Walter Thompson (JWT), one of the world's oldest and largest traditional ad agencies.