[3] In January 2017, the company announced a change of name and direction, completing its move away from the data storage business towards being focused on asset management and strategic investment and rebranding itself as Glassbridge Enterprises.

[4] The Imation brand was sold off later that year to O-Jin Corporation Co.,[5] a Korean company who have since licensed its use to other businesses,[6] but retain ownership of it as of 2024[update].

[citation needed] The company sold consumer electronics, headphones and accessories under the Imation, Memorex, TDK Life on Record, and XtremeMac brands.

The combined Imation, Memorex and TDK Life on Record brands made the company into a global market share leader in sales of CD-R and DVD media[19][20][21] before that business was shut down in 2016.

[5] In 2019 Imation, by then under O-Jin's ownership, announced licensing deals for use of the brand by PNY Technology, Ritek Corporation and photo printer company Prinics.