It started as a gift economy platform[clarification needed] created by Lily Cole in 2013,[1] and since then has expanded to other areas, mainly design and technology.
In May 2013, Cole presented the app's beta in conjunction and with the support of Wikipedia co-founder Jimmy Wales at a special event at Cambridge University.
In the past, the Impossible.com gift economy project received a grant of £200,000 from the Cabinet Office’s Innovation in Giving fund.
[6][7][8][9] Other investors include Lily Cole herself and boyfriend and Impossible's co-founder, Kwame Ferreira.
Donations of services from Muhammad Yunus, Brian Boylan, chairman of Wolff Olins, Tea Uglow, creative director for Google’s Creative Lab, office space and "angel investor"[10] role from Jimmy Wales, and legal services from Herbert Smith Freehills bolstered the social network.