Lauren LeFranc, Doug Liman, David Bartis, and Gene Klein served as executive producers.

The first time she realizes this, she is in a truck with her high school's basketball captain and star, Clay Boone, who tries to rape her.

On December 15, 2016, YouTube commissioned a television pilot titled Impulse from a script by Jeffrey Lieber, with revisions by Gary Spinelli, loosely based on the novel by Steven Gould.

[13] Simultaneously with the announcement of the pilot order, it was confirmed that Maddie Hasson, Sarah Desjardins, Missi Pyle, Enuka Okuma, and Craig Arnold had been cast as series regulars.

[15] On October 13, 2017, filming for a portion of the rest of the series took place in the Carlisle community of Hamilton, Ontario.

It was moderated by IGN's Laura Prudom and featured executive producers Liman and Gene Klein, showrunner Lauren LeFranc and actors Maddie Hasson, Missi Pyle, and Daniel Maslany.

During the span of those days, the content creators embedded footage of Keon Alexander's character Dominick from the series teleporting into and out of their videos.

The premiere included a screening followed by a question and answer session featuring executive producer Doug Liman and lead actress Maddie Hasson.