The book was first released in 2011 in the US and Canadian markets by Simon & Schuster, Atria imprint.

The Impulse Economy the first of a series of mobile marketing books published by Simon & Schuster.

[2] The online book abstract reads, "We live in a world where our mobile devices have become extensions of ourselves.

We depend on them for instant connections to entertainment, social media, news, and deals.

Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now.