It occupies the second floor of the Cloth Hall (Lakenhalle) on the market square in the city centre.

The Bell Tower (Belfry) at the Cloth Hall, offers a view over the city, Saint George's Memorial Church, St Martin's Cathedral, the market place, the surrounding battlefields, and the Menin Gate.

The personal stories of how the First World War affected the lives of individuals of many nationalities are told through the many objects on display, interactive installations and lifelike characters within the larger picture of the Great War.

The displays include medical equipment, gas masks, and a mule and munitions wagon exhibit.

The museum shop sells First World War related books and guides, maps, postcards, CDs and gift items.