The column generally had its own page, and began with a cartoon image of a widow with glasses and a fan, described as an "ugly, sour, old woman",[5] created by Philip William May.

[2] Wildman created the pen name for the sole purpose of preventing the newspaper's readers from guessing the real writer of the column.

[5] The column contained a large variety of different items and information which would interest readers, generally about current events, such as weddings and parties, describing them mockingly, as well as giving her own comments and observations.

"[2] Some examples of what she wrote about include commenting that Brisbane was a "city of yellow-faced men" and in a column in 1894, calling Annie Besant, a theosophist and socialist, "quite a little East Lynne on wheels".

[6] She wrote negatively towards women who thought that more governesses were needed in the colony[3] and particularly criticized women who did not eat so that they would have a more appealing look, writing the following in one of her columns: And now that balls are to be once more set a-rolling, I would warn those girls who think to captivate men by the display of an appetite the size of a sickly butterfly's, that the average man doesn't approve of a girl who takes a spoonful of jelly and a sip of liquid and is ready to be taken back to the ball-room again.

They like a girl who negotiates something tangible with a knife and fork, and gives them time to surround a due and proper amount of cold fowl and champagne.

In 1889, her second year working for the magazine, Wildman wrote in a ridiculing way, "Miss Achurch, I hear, belongs to the artistically untidy school, cuddles her knees, and disturbs the conventionalities".

After meeting the actress in real life in 1890, Wildman stopped criticizing her and instead wrote kindly about her, praising her acting as superb, and calling her costume "a dressmaker’s marvel".

[2] Wildman did not send any kind of notice to the newspaper's readers when she stopped writing the column; the issue on 22 August showed no intention of being the last.

[3] Wildman received much praise for her writing; Ellen Joy Todd, a journalist, was impressed with her poems and called her "a sympathetic soul".