Incentive Software Ltd. was a British video game developer and publisher founded by Ian Andrew in 1983.

[1] Programmers included Sean Ellis, Stephen Northcott and Ian's brother Chris Andrew.

According to Paul Gregory (graphics artist for Major Developments, Incentive's in-house design team),[3] Freescape was developed by Chris Andrew starting in September 1986 on an Amstrad CPC, as it was the most suitable development system with 128K memory and had adequate power to run 3D environments.

Due to the engine's success, it was later ported to all the dominant systems of the era: ZX Spectrum, IBM PC, Commodore 64, Amiga, and Atari ST. Freescape development ended in 1992 with the release 3D Construction Kit II.

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