[2] Tom Pashby, the leader of the campaign, stated in an interview with the newspaper i that the inclusion of the Mx title is "about respect".

[4] For example, the campaign tweeted at the Post Office in December 2020, asking the company to include Mx on its general enquiries form.

For example, in June 2023, Include Mx wrote a thread of tweets about companies who had switched to using logos incorporating the pride flag.

[14] Sainsbury's, Argos' parent company, stated in response that it "wanted to offer [the title] across [its] entire business" and that customers should "bear with [it] while this is worked through".

[15] However, The Retail Bulletin reported in June 2023 that Sainsbury's had not yet fully implemented the use of the title throughout its business, including in the Argos brand.