Incorporated Society of London Fashion Designers

Some sources suggest Inc Soc was established by Harry Yoxall, managing editor of British Vogue,[2] and others indicate it was the idea of Sir Cecil Weir of the Board of Trade.

[3] Ernestine Carter states that the IncSoc had its origins in 1941 with an export collection sent to South America by the British Colour Council, designed by Charles Creed (at Fortnum & Mason), Norman Hartnell, Edward Molyneux, Digby Morton, Peter Russell, Victor Stiebel (of Jacqmar) and Worth London.

[5] Known as the Couturier Scheme, the project had a very high profile in the press at the time with a fashion show held to launch the clothes.

[3] The fashion journalist Ernestine Carter recalled in 1974: "At one point we called them the Top Ten, another the First Eleven, once the Baker's Dozen, then a Rowing Eight.

They noted that Norman Hartnell, Hardy Amies, and Rahvis were the last three remaining members of the Society, with the shoemaker Edward Rayne, 'though not defunct, in abeyance.