Peter Russell (fashion designer)

[1] Russell did not reveal much about his early life, although an article in The Sydney Morning Herald of 1953 states that before embarking on a career in fashion he was a horse rancher in Saskatchewan, Canada, a rubber planter in Malaya and a farmer in Norfolk, England.

[2] An article in the 1948 edition of Shopping placed his background in rural Norfolk and revealed he had served in the Royal Field Artillery in World War I before being injured.

[3] The article also stated that he first developed his design skills while working in Malaysia, initially by assisting the wife of a fellow rubber planter in creating a gown for the government house ball.

[6] Nonetheless, his attention to detail meant his client list was said to include royalty and London's best-dressed women and many stores across the Commonwealth would buy Peter Russell collections unseen.

At his twice-yearly fashion shows, he was described as marching up and down the showroom providing a running commentary: "turning the girls this way and that if necessary, and generally explaining down to the last button just what goes to make a Peter Russell model.

[12] He supported fashion's role in the war effort, championing utility principles and featuring in morale-boosting promotional photographs issued by the Ministry of Information.

In a letter to the director general of the Board of Trade he suggested that it had made a vast improvement to fashion because it had taught people about discipline in dress and helped them appreciate simplicity.

[14] One of his last commitments, in March 1953, was to be photographed with the so-called "big ten" designers (by this time numbering eleven) for a lavish feature in Life magazine about the preparations for the coronation of Queen Elizabeth.

[8] It was also announced he would settle in the suburb of Ivanhoe, Victoria in a Spanish style villa where he would be in close proximity to both the mills he was advising and also the Lilydale and Melbourne hunts.

Peter Russell black dinner frock, produced during wartime and photographed by the Ministry of Information to promote the idea that utility could be incorporated into even high fashion. source: IWM