(or musical styles) Then the player is provided with a gray interface made up of seven identical-looking groups of virtual beatboxers.

The characters' face is a portmanteau of the musical composer and voice of the game, Paul Malburet, better known as Incredible Polo.

Each icon is a unique a cappella sound loop to drag-and-drop onto the characters from a range of hats, sunglasses, masks, headphones or other items that dress them as they are used and let them sing in rhythm with each other.

For users who just want to listen to an endless mix, an automatic mode can play loops of each version at random.

The lineup consists of: In 2006, three French friends from Saint-Étienne, Allan Durand, (director / programmer) Romain Delambily, (graphic designer) and Paul Malburet, (musician, known as Incredible Polo) wanted to mix their skills to create an interactive experience about music.

In July 2011, the team decided to set up their company, So Far So Good, which specialized in graphic design and multimedia to continue to develop their idea and "try to transform Incredibox into a professional project" as explained by Durand in a video interview.

On September 20, both SFSG & Incredible Polo released a digital music album called Incredibox: 10th Anniversary.

[13] At the same time, they created an exclusive short film of the whole Dystopia story, with a brand new soundtrack & sound FX, different than from the game, and was released on their official YouTube page.

[16] In 2012, the updated web page with Incredibox 2.0 (later known as Little Miss) became instantly popular, that, after 600,000 visits in one day, the server crashed on April 13.

[17] During this week, the word "Incredibox" was the search term with "the most significant growth worldwide", as measured by Google Insights.

[23] During the BBC technology show Click on November 17, 2012, Kate Russell described Incredibox as a "brilliant browser sequencer" and explained that users "don’t need to be a musical genius, as it’s pretty much impossible to make something that sounds bad".

[24] Since 2016 and the mobile app release, Incredibox seemed to be also appreciated by parents and teachers who found the game concept to be an educative way to promote creativity and experimentation[25] by allowing children to explore a less conventional form of music.

[3] In an app selection of the HuffPost, Shira Lee Katz said that "kids are encouraged to experiment freely"[26] and Polly Conway explained on Common Sense Media that Incredibox appeared to be a "fun" app to play around with, but that it was "teaching music and composition skills at the same time".

[27] In June 2018 Incredibox was awarded by AASL (American Association of School Librarians) as one of the "Best Apps for Teaching & Learning" during the ALA annual conference in New Orleans.

This version featured the M&M's characters (Red, Yellow, Blue, Green, Orange and Brown) singing beatbox sound loops based on how users arrange them on screen, then the brand aired user-generated beats as TV commercials.

[30] On August 7, they extended this partnership with the help of singer, Jessie J, to unveil her song, "Real Deal," from her fourth album, R.O.S.E.. After finding a combo, fans were able to unlock a snippet of the song as an animated bonus made like a short video clip featuring Jessie J, Red, Yellow and Incredibox's avatar.