[2][non-primary source needed] Developers are paid 70% of the list price of the app or in-app purchase.

[14][11] In August 2017, Amazon announced that the Actually Free program would be discontinued, citing other monetization options such as Coins and Merch on Demand.

[17] Amazon Appstore has also been adopted by several operating systems as a source of Android-compatible software, in lieu of Google Play.

As a result, support for the Amazon Appstore on Windows and apps installed from it would also end on March 5, 2025.

[24][25][26] The main concerns about the conditions were that Appstore terms force developers to permanently lower their Appstore prices if ever they do promotions on other stores, and that Amazon could choose to lower the price of an application while deciding to reduce the developer's share without having to ask permission.

[30] The main problems related to the very slow review process, the absence of any means to filter unsupported devices, and that Amazon changed the price of the application without consulting the developer,[31] leading to the IGDA reiterating its warnings concerning Amazon's policy once again.

[33] Amazon claimed that the term was too generic to be trademarked, and asked the judge to dismiss the suit.

[35] A federal judge denied Apple's request for a preliminary injunction, disagreeing with Amazon's claim that the term is generic, and citing that Apple had not established "a likelihood of confusion" with Amazon's services to obtain an injunction.