Indian News Parade

After a trip to Hollywood in 1940, film producer Ambalal Patel pitched the idea of a weekly Indian newsreel to the British Government in India.

[4] These were criticised by the Ministry of Information and Film India for their failure to address the country's social issue and the developing war in Europe, and were not widely circulated.

[8] The new newsreel ran throughout the Second World War, but in post-war India, its popularity waned amid accusations of political bias and irrelevance to modern life.

Indian News Parade was taken over by Ambalal Patel's Central Cine Corporation, but never escaped its reputation as a government propaganda tool, and production finally stopped in September 1946.

[12] The obligatory screening of the jingoistic Indian News Parade articles was felt to be insensitive in poorer rural areas, particularly when episodes touched lightheartedly on issues which directly affected them (such as the Bengal famine).

In spite of the newsreels intent to make the news accessible to the general Indian population, its colonial bias meant that it was largely out of touch with its intended audience.