Indian Readership Survey

Over the years IRS has evolved to be very progressive, covering a broad spectrum of categories from Media data, Indian Demographics, Indian Market, Product Profiles, to the recently developed Telecom Report, TV Report, and IRS Countryside.

Apart from a range of products offered new changes have been introduced in the method of classification of sub-regions from SCR’s to ISD’s, which is a more microscopic view of the consumer profile based on the socio−cultural ethnicity.

From a user’s perspective, a few introductions in the form of participative sampling, customized queries have been introduced.

The universe for IRS has been defined as the total resident urban and rural population of India aged 12 years and over.

In addition to this, IRS captures information on various FMCG (Fast Moving Consumer Goods) products, usage and consumption and durable ownership amongst households.