[2][3][4] Earlier known as Fabmart and then Fabmall, the company later acquired US-based online shopping firm Indiaplaza.com and rebranded itself as Indiaplaza.in in India, and as Indiaplaza.com in the United States, which were later merged into a single website.

[5] In June 1999, K Vaitheeswaran[6] and five of his friends including V S Sudhakar, Vipul Parekh, Hari Menon, V S Ramesh and Sundeep Thakran founded India's first online departmental store.

Between February and October 2000, the website introduced additional categories including books, movies, watches, and groceries.

[3] In February 2011, Indiaplaza successfully concluded a deal for Series A US $5 million funding from Indo-US Venture Partners (IUVP) who had previously invested in other internet companies like Myntra, and Snapdeal.

[citation needed] Indiaplaza offered a few thousand products online including books, CD-ROMs, cameras, mobile phones, apparel, jewelry, flowers, chocolates, watches, and food items.