"Indie-schmindie" is a term that entered common usage in the British and Irish press in the late 1990s and 2000s which referred to an interchangeable group of indifferent Indie rock bands.
In a column titled 'Sounding Off' about a summer job in a plastic bottle factory, Pjem wrote: "When I got home at night, the last thing I wanted to listen to was the then-usual mean diet of indie-schmindie, paltry guitar whining, Evening Session mediocrity or the latest mincing hype.
Although the column did not name any 'indie-schmindie' bands, other articles of the time by Pjem regularly criticised Sleeper, Menswear and above all Ned's Atomic Dustbin.
The term 'Indie-schmindie' became widely and frequently used in the British music press, including Melody Maker, Music Week and NME.,[1] but also crossed into mass circulation newspapers, including The Times, Irish Times,[2] Irish Independent,[3] The Guardian,[4][5] Scotsman, Independent and Observer.
Although first used in a dismissive sense, the term was latterly applied more loosely to Indie rock bands, often to denote whimsicality, losing some of its original venom.